Web Development Dilemma - Website, CMS or Blog?Every single marketer needs website. And this is one of the online topics that are not discussed at all. The discussion revives itself when someone says: what kind of website?The nominees are: 1. Simple website - the days of the tables are long gone, something like the auto equivalent of steam-driven engine. Sophisticated website - the best choice if you can build it yourself. Requires long months of learning and testing, but this will make you a renowned expert and the time spent in learning and preparation will widely pay off later. You have to master HTML, CSS, PHP, MYSQL, Graphics and Office programs, PC maintenance and the like web development building skills above the average level. 2. Build a website using free templates - the best place to look for free website templates is to visit oswd where you can choose from more than 2000 free templates (actually the price is leaving live link to the author's site). It is very much possible to find a template that matches your idea perfectly, but mind the fact that some templates are been downloaded several thousand times, so the possibility of seeing the same site as yours is quite real. That's why it is highly recommendable to change at least the color scheme and the font within the CSS file and add to that template a bit of uniqueness. Or, you can select elements from different templates: buttons, menus, lists, color scheme, footer, layout and so on, and build out of it your own unique template. 3. Build a website using paid templates - possible web twins is the downside of this case. And it will not match the level of your own web maturity - I mean nice, professional site with poor content is worse than simple template with professional content. 4. Unique paid website - the same as above plus heavyweight price to pay. 5. Free content management system (CMS) - there is a huge competition between these communities and the applications are not built towards the end user but to demonstrate supremacy over other communities. Every new version of Apache, PHP and MYSQL can cause system to crash or at least can make a room for some insecurity. Very small chances to breathe into it sense of uniqueness, far from flexible and user friendly. 6. Paid CMS - higher security and dependability, but makes you hostage of the techies. 7. Blogs - from a technical point of view, blogs are personal light-weight CMS. Blogs are the best place to first taste web realities - to see your picture on the web, to read your posts online and show it to your grandma. Very easy to start but impossible to make it SEO and user friendly. It's my own opinion and I don't want to insult anyone, but bloggers are lazy people who are mostly wasting their time. I can accept the event of blogging only as a narrow targeted asset to an authority website. What I mean: you have one website and you are working on branding your name in specific market and your website is targeting five mainstreams, than you are publishing five blogs to support every single mainstream of your site by publishing small snippets linking back to the main resource on the site and serving as an open communicative channel with your visitors. But I can't accept blogging as a primary monetization method. Your website is like your web face. I don't know by face many marketers I respect deeply, but I have spent hundreds of hours on their sites. Before reading an article on a directory, I always click the link in the resource box to see where this fellow want to lead me after reading the article and if I see a blog, or a squeeze page or a sales letter, I don't read the article. There is nothing to learn from a lazy man but laziness and 'killer strategies'. Show me website with hundreds of articles, tests, reviews and I will even look for your newsletter to subscribe to because I see your practical mastery built-in your website. |