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If you travel in internet marketing circles, you've no doubt heard much talk and hype about so-called gurus, thought leaders who are heralded for their vision and innovation in doing business on the Web.

You're probably familiar with names like Joe Vitale, Mark Joyner, Armand Morin, Mike Filsaime, and others. They are certainly internet marketing leaders and all of them have multiple products and/or books to their name.

However, one of the brightest lights on the Internet that you may never have heard of is a quiet, unassuming man named Ken Evoy and he leads a company called SiteSell, with the flagship product, Site Build It (SBI). He doesn't think of himself as a guru, but thousands of home business people do.

Ken Evoy is a guru on the edge for two reasons:

He's not as well known as most gurus; he doesn't make many public appearances or engage in huge product launches like those other guys and gals. Instead, he relies on service that overdelivers and word of mouth marketing.
Second, he's always on the cutting edge of what works in a web-based home business. Ken has offered a viable system that is simple enough for newbies but powerful enough for more experienced users to succeed in starting a home business that will endure for years. And he keeps delivering new and innovative technologies every year.

One of the latest cutting edge strategies Ken Evoy has advocated has been video marketing. Video hit the Internet a few years ago, but went mainstream for internet marketing in 2006. There are many reasons for that, but the bottom line is, video works.

Video is fun, it's interactive, and it can communicate even a complex message fairly quickly. Ken Evoy was quick to recognize those facts and integrated video into Site Build It in the form of quick tours, video manuals, and more. He even ran a blockbuster "Why I Love SBI" contest for his affiliates. The contest generated 40 terrific videos that can now be used by affiliates on their websites to presell SBI.

Dozens of affiliates who have used the system are finding that video sells extremely well. In fact, there are reports that conversion rates skyrocket when video is used for marketing. With Ken Evoy's Video Build It module, even non-techies can install videos on their websites.

Of course, not everyone will want to use the SBI videos. That's OK, because you can still learn from them when preparing to make your own videos for your website. Ken Evoy advocates simple, friendly videos that portray your passion… whether for SBI, your own product, or some other affiliate product. And Ken knows what works; he's been testing it on his site for the last few months.

If video is today's Holy Grail, Web 2.0 is tomorrow's. One of Ken Evoy's biggest up and coming projects is what he's calling Content 2.0, which is based on Web 2.0. Web 2.0 entails many things, including accessibility, content syndication, and interactive data. SBI users are looking forward avidly to Ken's likely improvement on this cutting edge technology.

Keep your eyes on Ken Evoy, because you can bet that in the future, he will be trailblazing the latest technology and teaching everyday people aspiring to home business success how to make it on the Web.