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Keep It Simple, and They Will Come

I once managed a large athletic park. It was a difficult job, fraught with all the troubles that any oversight job has, probably much like yours. From time to time, I would have the chance to give a tour of the place to someone who had never been there before. I always loved the opportunity. Being able to have a fresh set of eyes looking at your work, can be very revealing.

I would tour them around, watching their reactions, listening to their comments, and asking them questions about what they were seeing, then attempting to act on this new information to improve our service. What they saw was different from what I saw, because I was there every day, and my focus had become limited as a result. Try it at your job sometimes, you would be amazed, at what a different perspective can do to sharpen, and broaden your own focus.

The internet entities, who provide services for web users, could learn from this model. I took a tour through one of the major services, of their local small business listings, it took nine clicks, just to find my listing, and I knew where it was! I was not surprised that I had gotten no contacts through them.

A far worse plight awaits those who are not familiar, with all the technical jargon that has become so wide spread among internet based companies and their avid users. An outsider has no idea what is being said, and learning the stuff is worse than any language that I have ever tackled, and I know several!

With all the talk of domain names, "URL's", "ISP", "SE", "SEO", "Nameservers", "ftp", "html", "java script", etc (those are the easy ones) anyone wanting to build a family website is left to find a company with a nice set of templates, and even then, much explanation is in order.

What I propose, is that providers of internet services, work on making the language a little easier to understand. Call one of your neighbors over and have them shop your business services. Find the most low tech human being you can find, and build your services around them! I really believe, that if this was done, many companies would be surprised at just how far from the reality of day to day life, that they have slipped.

There are many people who do not venture onto the internet, because of this gap in information. There are many more, who are interested, and may use their computers for e mail, or some searching, who would love to venture in further, but who will not do so, because of the language barrier.