Targeted Web Site Creation - 6 Steps to Web Site CreationThere are so many websites these days that it’s hard to know how to distinguish yours from the masses. And yet, this is one of the most important parts of creating a website that gets your business the attention it deserves. Here are six steps to help you. 1. Make it professional looking. Too many times people think that bright colors and lots of contrast and flashing images get people’s attention. It sure does, just long enough for them to say, “Yuk!” and move on. 2. Use targeted keywords. There is much written about Search Engine Optimization (SEO) writing for websites. It’s a matter of targeting a keyword for each page. If you’re not trained in SEO writing, have a professional write it for you. 3. Write an article or two. This helps you create an image that you are the expert and people should trust you. Again, these articles should be search engine optimized; hire help if you need it. 4. Have photographs if appropriate. If you are selling items, have photos of them. This goes a long way toward making them seem tangible and high quality. If you can’t have any taken, if you are distributing someone else’s product, have them provide photos. 5. Get your website registered. You should at least get registered with Yahoo and Google. It could take a couple of months before you start appearing on searches, so do this early. 6. Keep it simple. Don’t put a 1,000 page website up with |