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Leave A Positive Impact On Your Viewer By Considering 3 Key Steps To Usability Of Your Website

If you are into online business then you must have a desire and need of possessing a website that must appeal to a definite target traffic and market. Users must be comfortable in viewing your site, surfing it and without more ado, understand what the website is all about. On the other hand, to achieve maximum usability, your website has to appeal to search engines’ crawlers. To make it simpler, usability comes down to three main areas, including site design, page design, and development. If these areas are worked out properly, your site will definitely attract both users and search engines and keep them coming back for more.

Site Design

The site design plays the key role to keep your user to your site or switch to your rival sites. A poor download speed of site can spark your visitor to look for another site. Huge and excess of graphics can slow down the download speed of a site. It would be great for your site if it contains properly optimized graphics considering users’ needs and choices. A little concern to your users can fetch you great positive user experience.

Never ignore the navigation point of your site. An easy navigation along with relevant information at highly visible sections on a website can give your user an insight to come back and find new and more information. A simple yet attractive look while placing all the links correctly will make the site’s usability more effective and functional.

Page Design Like site design, page design also consists of graphics and content. However, an overall visual impression can easily lead a user to a sore experience if the graphic placement is not properly planned. An optimized presentation with the right meaning is not less than a challenge that every designer and developer must face everyday. A page stuffed with unnecessary graphics can confuse and distract users and weakens the message you are trying to convey. Usability is all about making the user feel at ease. An easy navigation and high visibility of call to action areas makes your message very clear and to the point.

Users online has very short attention span so they just scan pages only reading headlines and titles and click for more information only if something catches their eye. Meaning is simple; smartly written headlines will draw more users every time and keep them stuck to your site. To measure your site’s scan-ability, keep yourself in user’s place and scan the site for 3 seconds. Are you getting the right message? Did you get an idea what the company is about? If not, then you need to re-work on the pages. If not, you need to think about the structure and organization of the page design.

Development

The development is perhaps the most critical step in the exposure to your website. Designing a site with great look and feel is just useless if it is out of reach. The website should be search engine friendly to keep your online business up and live. To make your website accessible, you need to develop the site with web standard code that allows its categorization by major search engines. Proper H tags, appropriate style sheets, and using proper HTML and XHTML markup language play important role in a proper coding. Using web standard compliant code also facilitates you to reach the largest number of viewers with and without disabilities.

By this time, you must be aware of the fact that the site design, page design and development go hand in hand. You cannot have a successful website and thus a successful online business without each of these elements being carefully planned out and developed. To leave a positive impact on your viewer today, your website must be attractive, informative, professional, and above all, accessible and that can be acquired only by following these three strategically planned steps.